Mashhad’s art direction for Halwa AlSaifi in Sinaw, Oman, focused on fusing traditional craftsmanship with modern design. Collaborating with a brand agency, we ensured the space reflected the brand’s updated identity while embracing its cultural legacy. The “Seeha” weaving technique was creatively integrated into the furniture and reception logo wall, representing the connection between heritage and innovation. This approach resulted in a visually striking, modern design that stays rooted in tradition.